Marketing Analytics Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Expedia Group B2B   leverages the best of the Expedia Group’s partner-facing APIs and Template products with a laser focus on   em powering   thousands   of partners around the world   to offer better travel solutions to their customers .   As Expedia Group’s   representatives across the entire travel booking industry , the   B2B   mission   is to provide   our   partners with   flexible   solutions   that   fuel their growth.        The B2B division   partners with businesses across a wide range of verticals, including loyalty programs, airlines, travel agents, corporate travel management companies and online retailers who remarket EPS rates and availabilities to their   travelers .   B2B ’s   Rapid API , White Label Template and TAAP products   power end-to-end hotel booking functionality for the world’s leading airlines, online travel agencies, and loyalty and membership programs. By providing access to over 700,000 properties across 250,000 destinations,   we enable our partners to create tailored   booking experience with easy integration, industry-leading supply, and competitive rates.     The   Marketing Analytics Manager   plays a vital role in providing analytical insight for   Marketing   initiatives at   B2B , with the objection of driving revenue,   defining merchandising   playbooks ,   and quantifying the incremental impact of marketing campaigns .     Working in a cross-functional environment the   Marketing   Analytics Manager will build strong relationships with key stakeholders ( Marketing Senior Directors , as well as directors and managers), managing projects and interacting   various   organizations across Expedia brands and within   the B2B organisation .   Being part of the   B2B   Analytics team, the   Marketing Analytics Manager   will act   as   the   subject matter expert on   marketing   related matters.     The ideal candidate would have strong analytical   and   technical skills, paired with   a good understanding of marketing in a white-label environment ,   and combined   with an interest in t ravel technology !       What you'll do:   • Create   processes and   dashboards   to monitor marketing performance, visualizing insights for stakeholders   • Play a key role in defining our marketing attribution strategy in a complex B2B2C marketing environment   • Highlight and deliver opportunities to improve top & bottom-line revenue through   marketing   projects and   proactive   optimisation s   • Automate   campaign   analytics   to   ensure the   scalability   of accurate   insights   to   marketing   managers   • Perform statistical analysis to measure impact of new marketing initiatives on revenue, customer long-term value & campaign attribution, highlighting actionable growth opportunities   • Evaluate revenue risks for new   marketing   initiatives, proposing solutions to overcome them   • Build and manage relationships with stakeholders, whilst becoming   a B2B   marketing   subject matter expert over time     Experience and Qualifications: • At least 5 years’ analytical experience in online travel, online retail, banking, or another data-intensive commercial environment   • Firm understanding of revenue drivers and commercial environment   • Strong understanding of marketing attribution methodologies and web analytics tools   • Excellent communication skills, with the ability to present complex analysis in a   digestible format and guide stakeholders to data-backed decisions   • Good understanding of statistics with ability to apply to commercial problem solving   • Ability to analyse large amounts of data, ideally experience with SQL, R or similar language, with demonstrated skills in understanding conversion drivers in an online environment   • Strong SQL skills, with ability to write SQL from scratch, and good understanding of databases   • Experience with data visualization tools (i.e. Tableau)     What you can expect:   • Ability to innovate and create something new in one of the fastest growing divisions in Expedia Group   • International work environment, being part of a global team   • Exposure to various levels of internal and external stakeholders       Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation . About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/ . Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.